Lovable Isn’t Just a Product. It’s a Movement.
Take 7 minutes — that’s all it takes to understand how 99% of the world just got the power to build software.
FROM THE RAISE SUMMIT TO A $75M REVELATION
Last week, I had the privilege of serving as one of the ambassadors for the RAISE Summit in Paris — a high-profile gathering of builders, investors, and AI pioneers reshaping the future of tech.
Among the many standout moments, one session hit harder than the rest. Its title?
“$75 Million ARR in 7 Months.”
The speaker was Anton Osika, CEO of Lovable.
The moment he started talking, it was clear: this wasn’t another hype merchant riding the AI wave. This was a founder with gravity. With proof.
But this article isn’t just about a hypergrowth startup.
It’s about what this startup represents:
The end of the coding monopoly — and the start of a world where the 99% can finally build.
THE SOFTWARE REVOLUTION WE DIDN’T SEE COMING
For decades, software has shaped every part of our lives. Yet only a tiny sliver of the world — the developers — had access to the tools that shaped that future.
Until now.
Lovable is the proof point that the era of “engineers only” is over.
Not because of better training.
Not because of bootcamps.
But because AI finally removed the friction.
Anton put it plainly:
“Software has been eating the world. But less than 1% of people can cook.”
Lovable changes that. It lets everyone build software — not just tech people. Not just founders. Everyone.
Websites. Apps. Internal tools. Customer platforms.
From idea to working product. In hours.
No code. No engineering background. No barrier.
WHAT LOVABLE REALLY DOES: COMPILING HUMAN INTENT
This isn’t a no-code tool.
It’s a human expression compiler.
You describe what you want. Lovable builds it.
Need a client portal? Done.
Want to clone a SaaS model? Easy.
Need to integrate payment and analytics? It’s native.
AI isn’t used to assist engineers.
It’s used to replace the need for engineers at the ideation and MVP stage.
That changes:
Who gets to innovate
How fast ideas become real
What the startup lifecycle looks like
THE EXPLOSION: FROM $0 TO $75M ARR IN MONTHS
Lovable launched just seven months ago.
Since then:
1.5 million users have signed up
180,000+ pay monthly
70,000 new projects per day are created
These aren’t just hobbyists.
They’re teachers, designers, consultants, farmers, and creators.
They’re building real businesses.
Launching real SaaS products.
And making real money — in some cases, six or seven figures.
Because the bottleneck — needing to code — is gone.
WHY THIS MATTERS FOR THE PLANET, NOT JUST THE PRODUCT WORLD
We are watching the democratization of creation.
Before:
You needed technical talent to build
You needed capital to hire that talent
You needed months to ship
Now:
You need an idea
You write a prompt
You ship in hours
It’s not hyperbole to say this is as important as the printing press for digital products.
It gives creative power to the majority.
It flips the power dynamic.
The next wave of innovation won’t come from Silicon Valley.
It’ll come from the people who never thought they could build.
HOW LOVABLE PULLED THIS OFF — AND BEAT THE COMPETITION
When Lovable launched, there were multiple well-funded US startups in the same space.
Today, Lovable is 2X ahead in traffic.
Why?
Better UX: They focused on human input, not engineering prompts
Faster outcomes: No plugin hell, no setup walls
Team obsessed with users: Not demo day decks
Anton’s strategy wasn’t to pitch AI.
It was to build an experience around non-technical creators.
CASE STUDIES: WHO’S BUILDING WITH LOVABLE?
Three major buckets:
New Entrepreneurs
From solopreneurs to side hustlers
Building SaaS clones, productivity tools, e-commerce backends
Revenue? Many in the tens or hundreds of thousands
Internal Innovators
Product leads and ops teams
Prototyping features, aligning roadmaps, replacing Excel with apps
Small & Midsize Businesses
Building CRMs, dashboards, and customer flows
No dev team required
From a Brazilian education startup to a solo builder replacing DocuSign, the use cases are as diverse as the people now empowered.
A EUROPEAN STORY — AND A GLOBAL FUTURE
Lovable didn’t come out of Palo Alto.
It came out of Europe.
Why? Because in Europe, the best engineers weren’t locked up in FAANG.
They were hungry. They were free. They wanted to build.
Anton built a mission-led team, not a resume-based one.
And that showed in speed, focus, and product intuition.
THE PLATFORM VISION: MORE THAN MVPs
Anton’s vision isn’t to help people build MVPs.
It’s to become the platform businesses run on.
From ideation to:
QA and testing
Payments
Deployment
Analytics
Feedback loops
Everything in one collaborative, AI-native, visual interface.
Think: if Notion, Vercel, Zapier, Stripe, and Firebase had a child — and it spoke human.
THE TRUE CHALLENGE: EDUCATION & TRUST
Anton knows the biggest barrier now isn’t capability.
It’s belief.
So the roadmap isn’t just features.
It’s:
Education
Visual transparency
Guided workflows
Because when people trust what they build, they build more.
SIGNS YOUR ORG IS FALLING BEHIND
Anton’s test for any exec:
Are people excited and experimenting with AI?
Are you creating space to socialize, test, and adopt new workflows?
If not?
You’re not preparing for the new normal. You’re protecting the old one.
THE NEXT GOOGLE MIGHT NOT TOUCH CODE
This is the headline.
The one worth repeating.
Because if software becomes a natural language game —
Then the best builders aren’t developers.
They’re Thinkers.
Creators.
Listeners.
Doers.
And for the first time in history — they’re unblocked.
Anton closed with this:
“There’s never been a better day to start a company than today.”
And if you understand what Lovable really is?
You know he’s right.
Want OG to write your breakout story? Book a slot: calendly.com/oliviergomez.